Merian Ventures is a venture capital firm that recognizes the opportunities in women-led innovation. Women-led companies represent only a small percentage of venture capital investment deals. Research shows that an unintentional familiarity bias works against women-led companies in the fundraising process.
This leaves an enormous opportunity for investors who can find ways to curb that bias. Women entrepreneurs bring in 20% more revenue with 50% less money invested, as reported by the Kaufman Foundation.