3 Things Brands Must Do To Comply With The ‘Green Claims Code’

“After discovering that 40% of ‘green’ claims could be misleading consumers, the UK’s Competition and Markets Authority (CMA) has this week released the Green Claims Code: a new anti-greenwash guide for all brands making environmental claims.”

Jessi Baker, founder and CEO of Merian Ventures Portfolio Company Provenance, recommends three actions for consumer goods brands, to ensure eco-claims comply with the law in her new Forbes article.