Populus Expands Mobility Management Solution to Oakland and Tel Aviv

Populus Mobility Manager empowers cities to efficiently manage mobility operators such as e-scooters, mopeds, and carsharing, with access to better data.

Populus, the industry-leading platform for cities to manage transportation and mobility services, continues to win over municipal awards to provide its robust comprehensive mobility management platform with the latest two from the cities of Oakland, California and Tel Aviv. The Populus platform is the solution of choice for cities of all sizes around the world to securely receive data from mobility operators, such as shared bikes, scooters, mopeds, and cars, and to digitally manage new mobility, curb, and street policies. The Populus platform is the solution of choice for cities around the world to securely receive data from shared mobility operators such as e-scooters, mopeds, and cars, and to digitally manage new mobility, curb, and street policies.

Oakland

The City of Oakland maintains one of the most diverse and successful new mobility programs in the country. Oakland has shared bikes, scooters, cars, and mopeds and supports over 2 million scooter trips annually across multiple e-scooter operators. Through this partnership, Populus will provide the city with access to its secure Mobility Manager platform as well as other digital solutions that communicate and evaluate policies about the city’s streets and curbs.

Populus' advanced platform will empower Oakland to manage its mobility programs with greater visibility, leverage data for key decisions about where to place scooter parking and protected lanes, and implement innovative parking policies for new vehicle fleets. Populus Mobility Manager solutions will also integrate with the city's 311 incident management system and facilitate measuring progress towards transportation equity goals to provide a more holistic view of the program on the ground.

In addition to their solutions for managing shared micromobility programs, Populus will work with Oakland and operators to monitor and validate parking for carsharing, as well as modernize and unify the city’s on and off street parking requirements. Paired with mobility data through Populus' Mobility Manager platform, the city will have a comprehensive picture on the impacts of these new services and the digital solutions needed to effectively manage them.

"The City of Oakland has one of the richest shared vehicle ecosystems in the country," said Kerby Olsen​. "Oaklanders took 2.1 million trips on shared bikes, cars and E-scooters in 2019, helping to reduce traffic congestion, air pollution and greenhouse gas emissions. Populus' platform helps us manage the thousands of shared vehicles on our streets in order to ensure that our regulations around safety and equity are met.

Populus exceeded our expectations, providing the tools required to manage this diverse set of transportation options. We are also using their advanced data solutions for transportation policy and planning, helping us to make the case for bike, scooter and moped infrastructure.

We look forward to working with Populus to develop innovative tools for broader street and curb management to allow Oakland to optimize for the transportation use cases today and into the future."

"We are thrilled by the opportunity to partner with a city which many of our local Bay Area employees call home," said Regina Clewlow, CEO and Co-Founder of Populus. "Populus is committed to empowering cities like Oakland by providing digital solutions to manage the ever-changing landscape of transportation services to ensure citizens can travel safely and sustainably."

Tel Aviv

The City of Tel Aviv, has one of the largest shared mobility programs in the world, supporting 600 thousand scooter trips each month. Through this partnership, the city of Tel Aviv will get access to Populus’ secure Mobility Manager platform to monitor its mobility services and assess the demand in the newly created shared mobility parking corrals. Tel Aviv has an ambitious goal to more than double the number of bike paths from 140 km to 300 km by 2025. The city will leverage the data provided in the platform for key planning decisions, including where to locate the new bike lanes.

Populus Mobility Manager enables the city to implement and evaluate its shared mobility program effectively. Using intuitive tools in Populus' online platform, cities can create and assess the utilization of shared mobility parking corrals, impose flexible vehicle caps to incentivize preferred operator and rider behavior, measure transportation equity, identify new infrastructure, and ultimately, help integrate these services into a larger mobility framework. In addition to managing micromobility services, Tel Aviv-Yafo and Populus are exploring how the advanced planning tools and data ingestion capabilities might be applied to other modes of transportation to more effectively manage the flow of goods and services through the city.

"The City of Tel Aviv-Yafo is home to perhaps the second largest scooter program in the world after Paris despite its small size. As a result, we prioritize efficiently allocating the scarce public space in our city amongst different modes of travel," said the city's shared mobility manager. "We selected the Populus platform because it exceeded our requirements, most notably their advanced data solutions for transportation policy and planning and parking management tools."

"We are excited to partner with Tel Aviv, which is at the forefront of technology and innovation in the urban mobility space." said Regina Clewlow, CEO and Co-Founder of Populus. "This partnership has a lot of potential to expand to new, innovative use cases that will be examples for cities around the world looking to optimize their streets and valuable curbspace."

Read the full article about the City of Oakland

Read the full article about the City of Tel Aviv

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Merian Ventures portfolio company Populus.ai is associated with the above feature. Merian Ventures is a venture firm founded by Alexsis de Raadt St. James that invests in women-founded and co-founded tech innovation in the US and UK