The beauty industry isn’t good at opening up when it comes to ingredients and impact. But the ‘values shopper’ cohort is growing, and brands need to step up to meet their expectations. Supply chain transparency is a difficult issue for brands.
Provenance, a Merian Ventures portfolio company, believes every product should come with accessible, trustworthy information about origin, journey and impact. Through Provenance’s Transparency Framework, we’re helping beauty brands deliver exactly this.
Photo by Christin Hume on Unsplash