A target for carbon neutrality is the must-have centrepiece for your brand’s sustainability communications strategy. But as organisations queue up to add their net zero strategies to the pile, a number of common pitfalls are emerging. These mistakes threaten not only the integrity of their communications, but the future of our planet.
Read MoreThe beauty industry isn’t good at opening up when it comes to ingredients and impact. But the ‘values shopper’ cohort is growing, and brands need to step up to meet their expectations. Supply chain transparency is a difficult issue for brands.
Provenance, a Merian Ventures portfolio company, believes every product should come with accessible, trustworthy information about origin, journey and impact. Through Provenance’s Transparency Framework, we’re helping beauty brands deliver exactly this.
Photo by Christin Hume on Unsplash
Provenance, a Merian Ventures portfolio company, empowers businesses to build brand value with supply chain and impact transparency by helping corporate leaders understand and build plans through its Transparency Programs for Brands.
Learn why transparency matters as a defining brand characteristic and how its having an increased impact on marketing communications as the expectations for sustainability and eco-friendly products continues to rise.
Read MoreJessi Baker, CEO and founder of Provenance, a Merian Ventures portfolio company, spoke at Ethical Consumer Week 2020 on what is supply chin and impact transparency and what makes it valuable. Jessi explores the line between what’s progress and what’s simply marketing. She also shared why transparency without proof is, in itself, meaningless. See the three things brands should be doing, and what we should all be looking out for…
Read MoreExposed this week in the New York Times for transparency ambitions that don’t match up with company reality, Everlane are becoming an example of what happens when you don’t follow a robust roadmap for transparency, but treat it as a stand-alone marketing strategy. Here’s Jessie Baker’s take on what went wrong and tips for brands looking to not make the same mistakes.
Read MoreThe European Innovation Council (EIC) Prize on Blockchains for Social Good has awarded €5 million to six winners selected in a call to identify scalable, deployable and high-impact blockchain solutions for societal challenges. The winning solutions propose blockchain applications for fair trade and circular economy, increasing transparency in production processes and quality information, improving accountability and contributing to financial inclusion and renewable energy.
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